| 2-Months SEO & Digital Marketing Content | |||
| Course Title: SEO & Digital Marketing Duration: 2 Months (8 Weeks / 40 Working Days) Hours: 4 hours per day Total Contact Hours: 160 hours Total Trainees: 10 Instructor Name: Tayyaba Hayat |
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| Week | Day | Topic Details | |
| Week 1 | Day 1 | Introduction to Digital Media Marketing | |
| Week 1 | Day 2 | Benefits & Importance in Today’s World | |
| Week 1 | Day 3 | Keyword Research & Analysis | |
| Week 1 | Day 4 | Keyword Tools + AI Assistance in Keyword Research | |
| Week 1 | Day 5 | Practical: Keyword Research for Different Niches | |
| Week 2 | Day 6 | Canva Interface + Features | |
| Week 2 | Day 7 | Designing Brand Logo & Social Media Posts | |
| Week 2 | Day 8 | Product Image Design + Image Optimization | |
| Week 2 | Day 9 | Canva Animation + Image Compression | |
| Week 2 | Day 10 | Practical Designing Tasks | |
| Week 3 | Day 11 | Overview & Setup of Key Platforms: Facebook, Instagram, TikTok, WhatsApp Business | |
| Week 3 | Day 12 | FB Page Setup + Management | |
| Week 3 | Day 13 | Content Planning & Uploading | |
| Week 3 | Day 14 | Meta Business Suite | |
| Week 3 | Day 15 | Monthly Schedule + Other Practices | |
| Week 4 | Day 16 | Types of Ads | |
| Week 4 | Day 17 | Ad Setup | |
| Week 4 | Day 18 | Target Audience Research | |
| Week 4 | Day 19 | Ad Restrictions + Budget Estimation | |
| Week 4 | Day 20 | Practical Ad Setup Demo | |
| Week 5 | Day 21 | Concepts of SEO + Its Types | |
| Week 5 | Day 22 | Creating Free Website for Each Student | |
| Week 5 | Day 23 | Content Writing | |
| Week 5 | Day 24 | SEO Optimization | |
| Week 5 | Day 25 | SEO Settings | |
| Week 6 | Day 26 | OFF-Page SEO Factors | |
| Week 6 | Day 27 | Types of Links | |
| Week 6 | Day 28 | Blog Commenting | |
| Week 6 | Day 29 | YouTube Channel SEO | |
| Week 6 | Day 30 | YouTube Video SEO | |
| Week 7 | Day 31 | Technical SEO | |
| Week 7 | Day 32 | SEO Audits | |
| Week 7 | Day 33 | Website Audit Practice + Tools | |
| Week 7 | Day 34 | AI Tools for Content Suggestions | |
| Week 7 | Day 35 | Practical Task: Complete SEO Audit | |
| Week 8 | Day 36 | Website Development Project | |
| Week 8 | Day 37 | SEO Implementation Project | |
| Week 8 | Day 38 | Designing Project | |
| Week 8 | Day 39 | Social Media Marketing Project | |
| Week 8 | Day 40 | Final Presentations + Feedback | |